{"product_id":"brita-elite-replacement-filter-daily-hydration-ritual-for-kitchen-wellness-120-gallon-lead-removing-pitcher-filter","title":"Brita Elite Replacement Filter – Daily Hydration Ritual for Kitchen Wellness, 120-Gallon Lead-Removing Pitcher Filter","description":"\u003cdiv class=\"geo-product-body\"\u003e\n\u003csection class=\"geo-appeal\"\u003e\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eNSF-certified 99% lead removal provides verified peace of mind for families\u003c\/li\u003e\n\u003cli\u003e6-month lifespan means only 2 filter changes per year, reducing hassle and cost\u003c\/li\u003e\n\u003cli\u003eRemoves 3x more contaminants than standard Brita filters, outperforming basic replacements\u003c\/li\u003e\n\u003cli\u003eEliminates 1,800 single-use plastic bottles per year, supporting sustainability goals\u003c\/li\u003e\n\u003cli\u003eBPA-free construction and no black flecks ensure safe, clean water with every pour\u003c\/li\u003e\n\u003cli\u003ePull-top cap design allows fast, no-soak installation without mess\u003c\/li\u003e\n\u003cli\u003eResetting the filter life indicator by pressing the status button for 6 seconds until light moves to 'Longlast Filter' option and turns green\u003c\/li\u003e\n\u003cli\u003eComes nicely packaged\u003c\/li\u003e\n\u003cli\u003eNo leaks\u003c\/li\u003e\n\u003cli\u003eIAPMO R\u0026amp;T, NSF International, and WQA certifications for contaminant removal (NSF\/ANSI 42, 53, 401)\u003c\/li\u003e\n\u003cli\u003eFilters more contaminants than regular Brita filters\u003c\/li\u003e\n\u003cli\u003eA noticeable difference in water quality vs. standard Brita pitcher\u003c\/li\u003e\n\u003cli\u003eWorks in 1st generation Brita Ultramax (with tight fit)\u003c\/li\u003e\n\u003cli\u003eFilters out contaminants including lead, benzene, mercury, cadmium, asbestos, PFAS, and Cryptosporidium\u003c\/li\u003e\n\u003cli\u003eEasy to install and simple to use\u003c\/li\u003e\n\u003cli\u003eA+++++ service and fast delivery\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/section\u003e\u003csection class=\"geo-usecases\"\u003e\u003ch2\u003ePerfect for\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eReplacing an expired Brita pitcher filter to restore contaminant reduction performance\u003c\/li\u003e\n\u003cli\u003eFiltering tap water for drinking, cooking, and baby formula preparation\u003c\/li\u003e\n\u003cli\u003eReducing household reliance on single-use plastic water bottles\u003c\/li\u003e\n\u003cli\u003eRemoving lead and heavy metals from municipal tap water in older homes with aging plumbing\u003c\/li\u003e\n\u003cli\u003eMaintaining better-tasting water over a 6-month period with fewer filter changes\u003c\/li\u003e\n\u003cli\u003eFiltering aquarium water\u003c\/li\u003e\n\u003cli\u003eDrinking water for grandchildren and family in city living\u003c\/li\u003e\n\u003cli\u003eReplacing standard Brita filters with Elite for better taste\u003c\/li\u003e\n\u003cli\u003eSaving money vs. buying bottled\/spring water by the carload\u003c\/li\u003e\n\u003cli\u003eUsing in older generation Brita Ultramax dispensers (tight fit)\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/section\u003e\u003csection class=\"geo-original\"\u003e\u003cdiv class=\"aplus-v2 desktop celwidget\" cel_widget_id=\"aplus\" data-cel-widget=\"aplus\" data-csa-c-id=\"1h1ksj-ryzplm-c7bkba-j5cwrv\"\u003e\n        \u003cstyle type=\"text\/css\"\u003e\n    \/*\n     * Used when device = desktop\n     * Configured in: configuration\/brazil-config\/global\/brand-story.cfg\n     *\/\n\n    \/* Because the carousel is implemented as an ol list,\n       any lists in the card text will have a secondary list style (letters).\n       This will give an incorrect appearance to viewers,\n       so we set all lists to the primary list style (numbers). *\/\n    .aplus-brand-story-card ol li {\n        list-style: decimal;\n    }\n\n    \/* Top level containers *\/\n    .aplus-module .apm-brand-story-hero {\n      -moz-box-sizing: border-box;\n      -webkit-box-sizing: border-box;\n      box-sizing: border-box;\n      width: 1464px;\n      height: 625px;\n      background-color: #fff;\n    }\n\n    .aplus-module .apm-brand-story-card {\n      -moz-box-sizing: border-box;\n      -webkit-box-sizing: border-box;\n      box-sizing: border-box;\n      width: 362px;\n      height: 453px;\n      background-color: #fff;\n    }\n\n    .apm-brand-story-hero,\n    .apm-brand-story-card {\n      -moz-box-sizing: border-box;\n      -webkit-box-sizing: border-box;\n      box-sizing: border-box;\n      position: relative;\n      width: 100%;\n      height: 100%;\n      float: none;\n    }\n\n    .aplus-module.brand-story-card-1-four-asin .apm-brand-story-card {\n      \/* Only 12px to account for image cell border *\/\n      padding: 12px;\n    }\n\n    \/* Full background image (Hero 1 \u0026 Card 2) *\/\n    .aplus-module .apm-brand-story-background-image {\n      -moz-box-sizing: border-box;\n      -webkit-box-sizing: border-box;\n      box-sizing: border-box;\n      overflow: hidden;\n      position: absolute;\n      width: 100%;\n      height: 100%;\n    }\n\n    .aplus-module .apm-brand-story-background-image img {\n      display: block;\n      width: 100%;\n      height: 100%;\n      object-fit: cover;\n    }\n\n    \/* Card 1 small images *\/\n    .aplus-module .apm-brand-story-image-grid {\n      -moz-box-sizing: border-box;\n      -webkit-box-sizing: border-box;\n      box-sizing: border-box;\n      padding: 0px;\n      margin: auto;\n      display: flex;\n      flex-flow: row wrap;\n    }\n\n    .aplus-module .apm-brand-story-image-grid .apm-brand-story-image-grid-item {\n      \/* Use content-box to ensure image size matches editor schema *\/\n      -moz-box-sizing: content-box;\n      -webkit-box-sizing: content-box;\n      box-sizing: content-box;\n      padding: 0px;\n      margin: 2px;\n      width: 162px;\n      height: 185px;\n      border: 1px solid #fff;\n    }\n\n    .aplus-module .apm-brand-story-image-grid .apm-brand-story-image-grid-item .apm-brand-story-image-link {\n      display: block;\n      width: 100%;\n      height: 100%;\n      padding: 2px;\n    }\n\n    .aplus-module .apm-brand-story-image-grid .apm-brand-story-image-grid-item .apm-brand-story-image-link .apm-brand-story-image-img {\n      display: block;\n      width: 100%;\n      height: 100%;\n      object-fit: cover;\n    }\n\n    \/* Card 3 logo image *\/\n    .aplus-module .apm-brand-story-logo-image {\n        -moz-box-sizing: content-box;\n        -webkit-box-sizing: content-box;\n        box-sizing: content-box;\n        height: 145px;\n        margin: 0px 4px;\n        padding: 20px;\n        padding-bottom: 0px;\n    }\n\n    \/* Text overlays *\/\n    .aplus-module .apm-brand-story-text-bottom {\n      -moz-box-sizing: border-box;\n      -webkit-box-sizing: border-box;\n      box-sizing: border-box;\n      position: absolute;\n      bottom: 13px;\n      left: 13px;\n    }\n\n    .aplus-module .apm-brand-story-hero .apm-brand-story-text-bottom {\n        background-color: rgba(0,0,0,0.6);\n        color: #fff;\n        padding: 13px 65px 13px 13px; \/* accounts for overlap of first card *\/\n        width: 437px;\n    }\n\n    .aplus-module.brand-story-card-2-media-asset .apm-brand-story-text-bottom {\n        background-color: rgba(255,255,255,0.6);\n        color: #000;\n        padding: 13px;\n        width: 336px;\n    }\n\n    .aplus-module.brand-story-card-1-four-asin .apm-brand-story-text {\n        margin-top: 8px;\n        padding-left: 2px;\n        padding-right: 2px;\n    }\n\n    .aplus-module.brand-story-card-1-four-asin .apm-brand-story-text.apm-brand-story-text-single {\n        margin-top: 20px;\n    }\n\n    .aplus-module.brand-story-card-1-four-asin .apm-brand-story-text h3 {\n        white-space: nowrap;\n        overflow: hidden;\n        text-overflow: ellipsis;\n    }\n\n    .aplus-module .apm-brand-story-slogan-text {\n        -moz-box-sizing: content-box;\n        -webkit-box-sizing: content-box;\n        box-sizing: content-box;\n        margin: 0px 4px;\n        padding: 20px;\n    }\n\n    .aplus-module .apm-brand-story-faq {\n        -moz-box-sizing: content-box;\n        -webkit-box-sizing: content-box;\n        box-sizing: content-box;\n        padding-top: 10px;\n    }\n\n    .aplus-module .apm-brand-story-faq-block {\n        margin: 0px 10px;\n        padding: 10px;\n    }\n\u003c\/style\u003e\n                                                \u003cstyle\u003e\n    .aplus-v2 .apm-brand-story-carousel-container {\n        position: relative;\n    }\n\n    .aplus-v2 .apm-brand-story-carousel-hero-container,\n    .aplus-v2 .apm-brand-story-carousel-hero-container \u003e div {\n        position: absolute;\n        width: 100%;\n    }\n\u003c\/style\u003e\n\n    \u003cstyle\u003e\n        \/*\n          Ensuring the carousel takes only the space it needs.\n          The sizes need to be set again on the absolutely positioned elements so they can take up space.\n        *\/\n        .aplus-v2 .apm-brand-story-carousel-container,\n        .aplus-v2 .apm-brand-story-carousel-hero-container {\n            height: 625px;\n            width: 100%;\n            max-width: 1464px;\n            margin-left: auto;\n            margin-right: auto;\n            overflow: hidden;\n        }\n\n        .aplus-v2 .apm-brand-story-carousel-hero-container,\n        .aplus-v2 .apm-brand-story-carousel-hero-container \u003e div {\n            height: 625px;\n        }\n    \u003c\/style\u003e\n   \u003cstyle\u003e\n        .aplus-v2 .apm-brand-story-carousel.a-carousel-container {\n            padding: 0px;\n        }\n\n        \/*\n          This centers the carousel vertically on top of the hero image container and after the logo area (125px).\n          Margin-top = (heroHeight - cardHeight - logoAreaHeight) \/ 2 + logoAreaHeight\n        *\/\n        .aplus-v2 .apm-brand-story-carousel .a-carousel-row-inner {\n            margin-top: 149px;\n        }\n\n        \/*\n          Cards need to have a width set, otherwise they default to 50px or so.\n          All cards must have the same width. The carousel will resize itself so all cards take the width of the largest card.\n          The left margin is for leaving a space between each card.\n        *\/\n        .aplus-v2 .apm-brand-story-carousel .a-carousel-card {\n            width: 362px;\n            margin-left: 30px !important;\n        }\n\n        \/* styling the navigation buttons so they are taller, flush with the sides, and have a clean white background *\/\n        .aplus-v2 .apm-brand-story-carousel .a-carousel-col.a-carousel-left,\n        .aplus-v2 .apm-brand-story-carousel .a-carousel-col.a-carousel-right {\n            padding: 0px;\n        }\n\n        .aplus-v2 .apm-brand-story-carousel .a-carousel-col.a-carousel-left .a-button-image,\n        .aplus-v2 .apm-brand-story-carousel .a-carousel-col.a-carousel-right .a-button-image {\n            border: none;\n            margin: 0px;\n        }\n\n        .aplus-v2 .apm-brand-story-carousel .a-carousel-col.a-carousel-left .a-button-image .a-button-inner,\n        .aplus-v2 .apm-brand-story-carousel .a-carousel-col.a-carousel-right .a-button-image .a-button-inner {\n            background: #fff;\n            padding: 20px 6px;\n        }\n\n        .aplus-v2 .apm-brand-story-carousel .a-carousel-col.a-carousel-left .a-button-image .a-button-inner {\n            border-radius: 0px 4px 4px 0px;\n        }\n\n        .aplus-v2 .apm-brand-story-carousel .a-carousel-col.a-carousel-right .a-button-image .a-button-inner {\n            border-radius: 4px 0px 0px 4px;\n        }\n    \u003c\/style\u003e\n  \u003cdiv\u003e\n        \u003cdiv class=\"apm-brand-story-carousel-container\"\u003e\n                 \u003cdiv class=\"apm-brand-story-carousel-hero-container\"\u003e\n                             \u003cdiv class=\"celwidget aplus-module brand-story-hero-1-image-logo aplus-brand-story-hero\" cel_widget_id=\"aplus-brand-story-hero-1-image-logo\" data-cel-widget=\"aplus-brand-story-hero-1-image-logo\" data-csa-c-id=\"gee1jn-ew77o7-m02lqb-hc5jm2\"\u003e\n             \u003cdiv class=\"apm-brand-story-hero\"\u003e\n    \u003cdiv class=\"apm-brand-story-background-image\"\u003e\n                                             \u003cimg alt=\"Brita Brand Story\" src=\"https:\/\/images-na.ssl-images-amazon.com\/images\/G\/01\/x-locale\/common\/grey-pixel.gif\" class=\"a-lazy-loaded\" data-src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/9ccdba4f-18d7-4f53-9cb9-b8cb4ed25006.__CR0,0,1464,625_PT0_SX1464_V1___.png\"\u003e\u003cnoscript\u003e\u003cimg alt=\"Brita Brand Story\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/9ccdba4f-18d7-4f53-9cb9-b8cb4ed25006.__CR0,0,1464,625_PT0_SX1464_V1___.png\"\u003e\u003c\/noscript\u003e  \u003c\/div\u003e\n\n     \u003c\/div\u003e\n\u003cdiv style=\"clear:both\"\u003e\u003c\/div\u003e\n   \u003c\/div\u003e\n               \u003c\/div\u003e\n\n                    \u003cdiv id=\"apm-brand-story-carousel\" data-a-carousel-options='{\"name\":\"brand-story-carousel\",\"single_page_align\":\"left\",\"circular\":false,\"minimum_gutter_width\":10,\"show_partial_next\":true}' aria-label=\"Featured content carousel\" aria-roledescription=\"carousel\" role=\"group\" class=\"a-begin a-carousel-container a-carousel-display-stretchyGoodness a-carousel-transition-slide apm-brand-story-carousel size-cards a-carousel-container\"\u003e\n\u003cinput autocomplete=\"on\" type=\"hidden\" class=\"a-carousel-firstvisibleitem\"\u003e \u003cdiv class=\"a-row a-carousel-controls a-carousel-row a-carousel-has-buttons\"\u003e\u003cdiv class=\"a-carousel-row-inner\"\u003e\n\u003cdiv class=\"a-carousel-col a-carousel-left\"\u003e\u003ca class=\"a-button a-button-image a-carousel-button a-carousel-goto-prevpage\" role=\"button\" href=\"#\" id=\"a-autoid-20\"\u003e\u003cspan class=\"a-button-inner\"\u003e\u003ci class=\"a-icon a-icon-previous\"\u003e\u003cspan class=\"a-icon-alt\"\u003ePrevious page\u003c\/span\u003e\u003c\/i\u003e\u003c\/span\u003e\u003c\/a\u003e\u003c\/div\u003e\n\u003cdiv class=\"a-carousel-col a-carousel-center\"\u003e\u003cdiv class=\"a-carousel-viewport\" role=\"group\" aria-roledescription=\"slide\"\u003e\u003col class=\"a-carousel\" role=\"list\"\u003e  \u003cli aria-roledescription=\"slide\" class=\"a-carousel-card apm-brand-story-carousel-card-0\"\u003e   \u003c\/li\u003e      \u003cli aria-roledescription=\"slide\" class=\"a-carousel-card apm-brand-story-carousel-card-1\"\u003e           \u003cdiv class=\"celwidget aplus-module brand-story-card-1-four-asin aplus-brand-story-card\" cel_widget_id=\"aplus-brand-story-card-1-four-asin\" data-cel-widget=\"aplus-brand-story-card-1-four-asin\" data-csa-c-id=\"c4adze-91rn9x-gq6a28-2b1iag\"\u003e\n                  \u003cdiv class=\"apm-brand-story-card\"\u003e\n    \u003cdiv class=\"apm-brand-story-image-grid\" role=\"list\"\u003e\n         \u003cdiv class=\"apm-brand-story-image-grid-item\" role=\"listitem\"\u003e\n                \u003ca class=\"a-link-normal apm-brand-story-image-link\" target=\"_blank\" rel=\"noopener noreferrer noopener\" href=\"\/dp\/B0CKV2TCLJ\/ref=emc_bcc_2_i\"\u003e                                      \u003cimg alt=\"Filters\" src=\"https:\/\/images-na.ssl-images-amazon.com\/images\/G\/01\/x-locale\/common\/grey-pixel.gif\" class=\"apm-brand-story-image-img a-lazy-loaded\" data-src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/5593aa28-e326-4195-ac78-73539db78ffb.__AC_SR166,182___.png\"\u003e\u003cnoscript\u003e\u003cimg alt=\"Filters\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/5593aa28-e326-4195-ac78-73539db78ffb.__AC_SR166,182___.png\"\u003e\u003c\/noscript\u003e  \u003c\/a\u003e \u003c\/div\u003e\n         \u003cdiv class=\"apm-brand-story-image-grid-item\" role=\"listitem\"\u003e\n                \u003ca class=\"a-link-normal apm-brand-story-image-link\" target=\"_blank\" rel=\"noopener noreferrer noopener\" href=\"\/dp\/B0CKV2TCLJ\/ref=emc_bcc_2_i\"\u003e                                      \u003cimg alt=\"Filters\" src=\"https:\/\/images-na.ssl-images-amazon.com\/images\/G\/01\/x-locale\/common\/grey-pixel.gif\" class=\"apm-brand-story-image-img a-lazy-loaded\" data-src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/eec34517-be75-4827-aab4-e9e600f70e7d.__AC_SR166,182___.png\"\u003e\u003cnoscript\u003e\u003cimg alt=\"Filters\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/eec34517-be75-4827-aab4-e9e600f70e7d.__AC_SR166,182___.png\"\u003e\u003c\/noscript\u003e  \u003c\/a\u003e \u003c\/div\u003e\n         \u003cdiv class=\"apm-brand-story-image-grid-item\" role=\"listitem\"\u003e\n                \u003ca class=\"a-link-normal apm-brand-story-image-link\" target=\"_blank\" rel=\"noopener noreferrer noopener\" href=\"\/dp\/B00008IHL8\/ref=emc_bcc_2_i\"\u003e                                      \u003cimg alt=\"Filters\" src=\"https:\/\/images-na.ssl-images-amazon.com\/images\/G\/01\/x-locale\/common\/grey-pixel.gif\" class=\"apm-brand-story-image-img a-lazy-loaded\" data-src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/677fbb4c-ff92-452d-9311-ec6f2ed586ce.__AC_SR166,182___.png\"\u003e\u003cnoscript\u003e\u003cimg alt=\"Filters\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/677fbb4c-ff92-452d-9311-ec6f2ed586ce.__AC_SR166,182___.png\"\u003e\u003c\/noscript\u003e  \u003c\/a\u003e \u003c\/div\u003e\n         \u003cdiv class=\"apm-brand-story-image-grid-item\" role=\"listitem\"\u003e\n                \u003ca class=\"a-link-normal apm-brand-story-image-link\" target=\"_blank\" rel=\"noopener noreferrer noopener\" href=\"\/dp\/B01MU7973W\/ref=emc_bcc_2_i\"\u003e                                      \u003cimg alt=\"Filters\" src=\"https:\/\/images-na.ssl-images-amazon.com\/images\/G\/01\/x-locale\/common\/grey-pixel.gif\" class=\"apm-brand-story-image-img a-lazy-loaded\" data-src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/9a8fd189-8c75-4cac-b910-218504b4914e.__AC_SR166,182___.png\"\u003e\u003cnoscript\u003e\u003cimg alt=\"Filters\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/9a8fd189-8c75-4cac-b910-218504b4914e.__AC_SR166,182___.png\"\u003e\u003c\/noscript\u003e  \u003c\/a\u003e \u003c\/div\u003e\n         \u003c\/div\u003e\n\n      \u003cdiv class=\"apm-brand-story-text \"\u003e\n                                                     \u003ch3\u003e Brita Filters \u003c\/h3\u003e      \u003cp class=\"apm-brand-story-stores-link\"\u003e \u003ca aria-label=\"Visit this Brand's Amazon store\" aria-labelledby=\"bylineInfo amznStoresBylineLogoTextContainer\" class=\"a-link-normal\" target=\"_blank\" rel=\"noopener noreferrer noopener\" href=\"\/stores\/page\/29E9D60C-176E-4C44-9595-94F11CE04FC3?channel=BS-filters?store_ref=storeRecs_dp_aplus\"\u003e Visit the Store \u003c\/a\u003e \u003c\/p\u003e  \u003c\/div\u003e\n     \u003c\/div\u003e\n\u003cdiv style=\"clear:both\"\u003e\u003c\/div\u003e\n   \u003c\/div\u003e\n \u003c\/li\u003e    \u003cli aria-roledescription=\"slide\" class=\"a-carousel-card apm-brand-story-carousel-card-2\"\u003e           \u003cdiv class=\"celwidget aplus-module brand-story-card-1-four-asin aplus-brand-story-card\" cel_widget_id=\"aplus-brand-story-card-1-four-asin\" data-cel-widget=\"aplus-brand-story-card-1-four-asin\" data-csa-c-id=\"d7z22h-2xl36k-fes9pj-ve9ndk\"\u003e\n                  \u003cdiv class=\"apm-brand-story-card\"\u003e\n    \u003cdiv class=\"apm-brand-story-image-grid\" role=\"list\"\u003e\n         \u003cdiv class=\"apm-brand-story-image-grid-item\" role=\"listitem\"\u003e\n                \u003ca class=\"a-link-normal apm-brand-story-image-link\" target=\"_blank\" rel=\"noopener noreferrer noopener\" href=\"\/dp\/B0B3GK9RW6\/ref=emc_bcc_2_i\"\u003e                                      \u003cimg alt=\"Pitchers\" src=\"https:\/\/images-na.ssl-images-amazon.com\/images\/G\/01\/x-locale\/common\/grey-pixel.gif\" class=\"apm-brand-story-image-img a-lazy-loaded\" data-src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/0c38ba29-ba75-44b0-81f5-eff81d0bca22.__AC_SR166,182___.png\"\u003e\u003cnoscript\u003e\u003cimg alt=\"Pitchers\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/0c38ba29-ba75-44b0-81f5-eff81d0bca22.__AC_SR166,182___.png\"\u003e\u003c\/noscript\u003e  \u003c\/a\u003e \u003c\/div\u003e\n         \u003cdiv class=\"apm-brand-story-image-grid-item\" role=\"listitem\"\u003e\n                \u003ca class=\"a-link-normal apm-brand-story-image-link\" target=\"_blank\" rel=\"noopener noreferrer noopener\" href=\"\/dp\/B0B3GR4HHX\/ref=emc_bcc_2_i\"\u003e                                      \u003cimg alt=\"Pitchers\" src=\"https:\/\/images-na.ssl-images-amazon.com\/images\/G\/01\/x-locale\/common\/grey-pixel.gif\" class=\"apm-brand-story-image-img a-lazy-loaded\" data-src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/70df255a-8852-451b-9970-7b59e6f89bed.__AC_SR166,182___.png\"\u003e\u003cnoscript\u003e\u003cimg alt=\"Pitchers\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/70df255a-8852-451b-9970-7b59e6f89bed.__AC_SR166,182___.png\"\u003e\u003c\/noscript\u003e  \u003c\/a\u003e \u003c\/div\u003e\n         \u003cdiv class=\"apm-brand-story-image-grid-item\" role=\"listitem\"\u003e\n                \u003ca class=\"a-link-normal apm-brand-story-image-link\" target=\"_blank\" rel=\"noopener noreferrer noopener\" href=\"\/dp\/B0B3GS15GL\/ref=emc_bcc_2_i\"\u003e                                      \u003cimg alt=\"Pitchers\" src=\"https:\/\/images-na.ssl-images-amazon.com\/images\/G\/01\/x-locale\/common\/grey-pixel.gif\" class=\"apm-brand-story-image-img a-lazy-loaded\" data-src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/ec99f895-d9f6-49eb-8678-18a04a34a335.__AC_SR166,182___.png\"\u003e\u003cnoscript\u003e\u003cimg alt=\"Pitchers\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/ec99f895-d9f6-49eb-8678-18a04a34a335.__AC_SR166,182___.png\"\u003e\u003c\/noscript\u003e  \u003c\/a\u003e \u003c\/div\u003e\n         \u003cdiv class=\"apm-brand-story-image-grid-item\" role=\"listitem\"\u003e\n                \u003ca class=\"a-link-normal apm-brand-story-image-link\" target=\"_blank\" rel=\"noopener noreferrer noopener\" href=\"\/dp\/B0B3BM3Z94\/ref=emc_bcc_2_i\"\u003e                                      \u003cimg alt=\"Pitchers\" src=\"https:\/\/images-na.ssl-images-amazon.com\/images\/G\/01\/x-locale\/common\/grey-pixel.gif\" class=\"apm-brand-story-image-img a-lazy-loaded\" data-src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/762d4bb0-97eb-4b39-9518-b63a8a59b960.__AC_SR166,182___.png\"\u003e\u003cnoscript\u003e\u003cimg alt=\"Pitchers\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/762d4bb0-97eb-4b39-9518-b63a8a59b960.__AC_SR166,182___.png\"\u003e\u003c\/noscript\u003e  \u003c\/a\u003e \u003c\/div\u003e\n         \u003c\/div\u003e\n\n      \u003cdiv class=\"apm-brand-story-text \"\u003e\n                                                     \u003ch3\u003e Brita Pitchers \u003c\/h3\u003e      \u003cp class=\"apm-brand-story-stores-link\"\u003e \u003ca aria-label=\"Visit this Brand's Amazon store\" aria-labelledby=\"bylineInfo amznStoresBylineLogoTextContainer\" class=\"a-link-normal\" target=\"_blank\" rel=\"noopener noreferrer noopener\" href=\"\/stores\/page\/881425E4-5018-40EA-A9DC-3DE7ADDFE231?channel=BS-pitchers%26dispense?store_ref=storeRecs_dp_aplus\"\u003e Visit the Store \u003c\/a\u003e \u003c\/p\u003e  \u003c\/div\u003e\n     \u003c\/div\u003e\n\u003cdiv style=\"clear:both\"\u003e\u003c\/div\u003e\n   \u003c\/div\u003e\n \u003c\/li\u003e    \u003cli aria-roledescription=\"slide\" class=\"a-carousel-card apm-brand-story-carousel-card-3\"\u003e           \u003cdiv class=\"celwidget aplus-module brand-story-card-1-four-asin aplus-brand-story-card\" cel_widget_id=\"aplus-brand-story-card-1-four-asin\" data-cel-widget=\"aplus-brand-story-card-1-four-asin\" data-csa-c-id=\"u4qi0d-vk8qp4-k19cx6-p8h6ij\"\u003e\n                  \u003cdiv class=\"apm-brand-story-card\"\u003e\n    \u003cdiv class=\"apm-brand-story-image-grid\" role=\"list\"\u003e\n         \u003cdiv class=\"apm-brand-story-image-grid-item\" role=\"listitem\"\u003e\n                \u003ca class=\"a-link-normal apm-brand-story-image-link\" target=\"_blank\" rel=\"noopener noreferrer noopener\" href=\"\/dp\/B09WBY6V7Z\/ref=emc_bcc_2_i\"\u003e                                      \u003cimg alt=\"Dispenser\" src=\"https:\/\/images-na.ssl-images-amazon.com\/images\/G\/01\/x-locale\/common\/grey-pixel.gif\" class=\"apm-brand-story-image-img a-lazy-loaded\" data-src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/5a81317d-9c27-49a4-9931-a6153aee793e.__AC_SR166,182___.png\"\u003e\u003cnoscript\u003e\u003cimg alt=\"Dispenser\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/5a81317d-9c27-49a4-9931-a6153aee793e.__AC_SR166,182___.png\"\u003e\u003c\/noscript\u003e  \u003c\/a\u003e \u003c\/div\u003e\n         \u003cdiv class=\"apm-brand-story-image-grid-item\" role=\"listitem\"\u003e\n                \u003ca class=\"a-link-normal apm-brand-story-image-link\" target=\"_blank\" rel=\"noopener noreferrer noopener\" href=\"\/dp\/B09WBY6V7Z\/ref=emc_bcc_2_i\"\u003e                                      \u003cimg alt=\"Dispenser\" src=\"https:\/\/images-na.ssl-images-amazon.com\/images\/G\/01\/x-locale\/common\/grey-pixel.gif\" class=\"apm-brand-story-image-img a-lazy-loaded\" data-src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/7dba167e-78e1-4abb-830d-163d8d0175ac.__AC_SR166,182___.png\"\u003e\u003cnoscript\u003e\u003cimg alt=\"Dispenser\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/7dba167e-78e1-4abb-830d-163d8d0175ac.__AC_SR166,182___.png\"\u003e\u003c\/noscript\u003e  \u003c\/a\u003e \u003c\/div\u003e\n         \u003cdiv class=\"apm-brand-story-image-grid-item\" role=\"listitem\"\u003e\n                \u003ca class=\"a-link-normal apm-brand-story-image-link\" target=\"_blank\" rel=\"noopener noreferrer noopener\" href=\"\/dp\/B09WBX1WKC\/ref=emc_bcc_2_i\"\u003e                                      \u003cimg alt=\"Dispenser\" src=\"https:\/\/images-na.ssl-images-amazon.com\/images\/G\/01\/x-locale\/common\/grey-pixel.gif\" class=\"apm-brand-story-image-img a-lazy-loaded\" data-src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/2a3fca0e-112c-494f-9ada-8f0f3f62c40b.__CR0,0,166,182_PT0_SX166_V1___.png\"\u003e\u003cnoscript\u003e\u003cimg alt=\"Dispenser\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/2a3fca0e-112c-494f-9ada-8f0f3f62c40b.__CR0,0,166,182_PT0_SX166_V1___.png\"\u003e\u003c\/noscript\u003e  \u003c\/a\u003e \u003c\/div\u003e\n         \u003cdiv class=\"apm-brand-story-image-grid-item\" role=\"listitem\"\u003e\n                \u003ca class=\"a-link-normal apm-brand-story-image-link\" target=\"_blank\" rel=\"noopener noreferrer noopener\" href=\"\/dp\/B09WBL9HCS\/ref=emc_bcc_2_i\"\u003e                                      \u003cimg alt=\"Brita Brand Story\" src=\"https:\/\/images-na.ssl-images-amazon.com\/images\/G\/01\/x-locale\/common\/grey-pixel.gif\" class=\"apm-brand-story-image-img a-lazy-loaded\" data-src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/4c76e686-c7a0-43cc-afb9-e98ec5745f91.__AC_SR166,182___.png\"\u003e\u003cnoscript\u003e\u003cimg alt=\"Brita Brand Story\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/4c76e686-c7a0-43cc-afb9-e98ec5745f91.__AC_SR166,182___.png\"\u003e\u003c\/noscript\u003e  \u003c\/a\u003e \u003c\/div\u003e\n         \u003c\/div\u003e\n\n      \u003cdiv class=\"apm-brand-story-text \"\u003e\n                                                     \u003ch3\u003e Brita Dispensers \u003c\/h3\u003e      \u003cp class=\"apm-brand-story-stores-link\"\u003e \u003ca aria-label=\"Visit this Brand's Amazon store\" aria-labelledby=\"bylineInfo amznStoresBylineLogoTextContainer\" class=\"a-link-normal\" target=\"_blank\" rel=\"noopener noreferrer noopener\" href=\"\/stores\/page\/881425E4-5018-40EA-A9DC-3DE7ADDFE231?channel=BS-pitchers%26dispense?store_ref=storeRecs_dp_aplus\"\u003e Visit the Store \u003c\/a\u003e \u003c\/p\u003e  \u003c\/div\u003e\n     \u003c\/div\u003e\n\u003cdiv style=\"clear:both\"\u003e\u003c\/div\u003e\n   \u003c\/div\u003e\n \u003c\/li\u003e    \u003cli aria-roledescription=\"slide\" class=\"a-carousel-card apm-brand-story-carousel-card-4\"\u003e           \u003cdiv class=\"celwidget aplus-module brand-story-card-1-four-asin aplus-brand-story-card\" cel_widget_id=\"aplus-brand-story-card-1-four-asin\" data-cel-widget=\"aplus-brand-story-card-1-four-asin\" data-csa-c-id=\"olos4s-d702n1-6x21gh-lan9bs\"\u003e\n                  \u003cdiv class=\"apm-brand-story-card\"\u003e\n    \u003cdiv class=\"apm-brand-story-image-grid\" role=\"list\"\u003e\n         \u003cdiv class=\"apm-brand-story-image-grid-item\" role=\"listitem\"\u003e\n                \u003ca class=\"a-link-normal apm-brand-story-image-link\" target=\"_blank\" rel=\"noopener noreferrer noopener\" href=\"\/dp\/B07H17RM1B\/ref=emc_bcc_2_i\"\u003e                                      \u003cimg alt=\"Bottles\" src=\"https:\/\/images-na.ssl-images-amazon.com\/images\/G\/01\/x-locale\/common\/grey-pixel.gif\" class=\"apm-brand-story-image-img a-lazy-loaded\" data-src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/825b7d14-a256-4b58-9f1e-642c1bc66b07.__CR0,0,166,182_PT0_SX166_V1___.png\"\u003e\u003cnoscript\u003e\u003cimg alt=\"Bottles\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/825b7d14-a256-4b58-9f1e-642c1bc66b07.__CR0,0,166,182_PT0_SX166_V1___.png\"\u003e\u003c\/noscript\u003e  \u003c\/a\u003e \u003c\/div\u003e\n         \u003cdiv class=\"apm-brand-story-image-grid-item\" role=\"listitem\"\u003e\n                \u003ca class=\"a-link-normal apm-brand-story-image-link\" target=\"_blank\" rel=\"noopener noreferrer noopener\" href=\"\/dp\/B08FSBQCX5\/ref=emc_bcc_2_i\"\u003e                                      \u003cimg alt=\"plus\" src=\"https:\/\/images-na.ssl-images-amazon.com\/images\/G\/01\/x-locale\/common\/grey-pixel.gif\" class=\"apm-brand-story-image-img a-lazy-loaded\" data-src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/f9a20f23-e2b0-44a5-88b3-b789b8dfe3f9.__AC_SR166,182___.png\"\u003e\u003cnoscript\u003e\u003cimg alt=\"plus\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/f9a20f23-e2b0-44a5-88b3-b789b8dfe3f9.__AC_SR166,182___.png\"\u003e\u003c\/noscript\u003e  \u003c\/a\u003e \u003c\/div\u003e\n         \u003cdiv class=\"apm-brand-story-image-grid-item\" role=\"listitem\"\u003e\n                \u003ca class=\"a-link-normal apm-brand-story-image-link\" target=\"_blank\" rel=\"noopener noreferrer noopener\" href=\"\/dp\/B082TJZPNK\/ref=emc_bcc_2_i\"\u003e                                      \u003cimg alt=\"Pitchers\" src=\"https:\/\/images-na.ssl-images-amazon.com\/images\/G\/01\/x-locale\/common\/grey-pixel.gif\" class=\"apm-brand-story-image-img a-lazy-loaded\" data-src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/8661ae09-2999-4296-8eba-4a0bd1e66ddb.__AC_SR166,182___.png\"\u003e\u003cnoscript\u003e\u003cimg alt=\"Pitchers\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/8661ae09-2999-4296-8eba-4a0bd1e66ddb.__AC_SR166,182___.png\"\u003e\u003c\/noscript\u003e  \u003c\/a\u003e \u003c\/div\u003e\n         \u003cdiv class=\"apm-brand-story-image-grid-item\" role=\"listitem\"\u003e\n                \u003ca class=\"a-link-normal apm-brand-story-image-link\" target=\"_blank\" rel=\"noopener noreferrer noopener\" href=\"\/dp\/B082TJQZ68\/ref=emc_bcc_2_i\"\u003e                                      \u003cimg alt=\"Bottles\" src=\"https:\/\/images-na.ssl-images-amazon.com\/images\/G\/01\/x-locale\/common\/grey-pixel.gif\" class=\"apm-brand-story-image-img a-lazy-loaded\" data-src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/7d37ff51-b5a9-47b7-875a-292f8ddbab19.__AC_SR166,182___.png\"\u003e\u003cnoscript\u003e\u003cimg alt=\"Bottles\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/7d37ff51-b5a9-47b7-875a-292f8ddbab19.__AC_SR166,182___.png\"\u003e\u003c\/noscript\u003e  \u003c\/a\u003e \u003c\/div\u003e\n         \u003c\/div\u003e\n\n      \u003cdiv class=\"apm-brand-story-text \"\u003e\n                                                     \u003ch3\u003e Brita Water Bottles \u003c\/h3\u003e      \u003cp class=\"apm-brand-story-stores-link\"\u003e \u003ca aria-label=\"Visit this Brand's Amazon store\" aria-labelledby=\"bylineInfo amznStoresBylineLogoTextContainer\" class=\"a-link-normal\" target=\"_blank\" rel=\"noopener noreferrer noopener\" href=\"\/stores\/page\/7D5477BF-6362-41D0-99B8-49C8D10EC007?channel=BS-bottles?store_ref=storeRecs_dp_aplus\"\u003e Visit the Store \u003c\/a\u003e \u003c\/p\u003e  \u003c\/div\u003e\n     \u003c\/div\u003e\n\u003cdiv style=\"clear:both\"\u003e\u003c\/div\u003e\n   \u003c\/div\u003e\n \u003c\/li\u003e   \u003c\/ol\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv class=\"a-carousel-col a-carousel-right\"\u003e\u003ca class=\"a-button a-button-image a-carousel-button a-carousel-goto-nextpage\" role=\"button\" href=\"#\" id=\"a-autoid-21\"\u003e\u003cspan class=\"a-button-inner\"\u003e\u003ci class=\"a-icon a-icon-next\"\u003e\u003cspan class=\"a-icon-alt\"\u003eNext page\u003c\/span\u003e\u003c\/i\u003e\u003c\/span\u003e\u003c\/a\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e \u003cspan class=\"a-end aok-hidden\"\u003e\u003c\/span\u003e\n\u003c\/div\u003e \u003c\/div\u003e\n        \u003cdiv class=\"aplus-brandstory-pagination\"\u003e\n             \u003c\/div\u003e\n    \u003c\/div\u003e\n \u003cscript type=\"text\/javascript\"\u003e(function(f) {var _np=(window.P._namespace(\"BrandStoryAplusModule\"));if(_np.guardFatal){_np.guardFatal(f)(_np);}else{f(_np);}}(function(P) {\n    P.when('brand-story-carousel').execute(\"init-brand-story-carousel\", function (init) {\n        init();\n    });\n}));\u003c\/script\u003e      \u003c\/div\u003e\n\u003cbr\u003e\u003cb\u003eProduct Information\u003c\/b\u003e\u003cbr\u003eGet cleaner*, great-tasting, water without the waste\nwith Brita Elite water filter replacements; you can save money and replace 1,800 single-use plastic water bottles\nper year; Packaging may vary\nReduces 99% of lead, filters Chlorine (taste and odor), Cadmium, Mercury, Benzene, Asbestos, and more; Brita Elite filters out more than 3x the contaminants vs. standard Brita filters*\nThe Brita Elite lasts 3x longer than Pur filters and 6x longer than standard ZeroWater filters; only replace the Brita Elite water filter 2x a year, about 6 months**\nCompatible with all Brita pitchers and dispensers except Stream; just insert filter into reservoir, line up pitcher notch with filter groove, press firmly to ensure tight seal\nBlue in color and made without BPA, Brita Elite filters feature a pull-top cap for easy removal and with no presoaking, filter installation is fast and simple\u003cbr\u003eKeep tap water healthier and tasting better longer with Brita Longlast+ Pitcher Replacement Filters, which remove 99% of lead in your water. These long-lasting water filters are made with pleated filter technology for 3x longer life compared to 40 gallon filters. Longlast+ replacement filters reduce lead, asbestos, mercury, benzene, cadmium, and more. Change the Longlast+ filters every 120 gallons, about every 6 months for best performance. The pull top cap on these filters makes insertion and removal easy. With activated carbon to reduce chlorine taste and odor, these filters deliver great-tasting water and maintain a healthy level of fluoride (applies to fluoridated municipal tap water). The fibrous matrix in the filter holds active ingredients in place so no black flecks appear in your water. One Longlast+ Filter can replace 900 standard 16.9 ounce water bottles and reduces more contaminants vs. PUR and ZeroWater (based on NSF\/WQA certifications for Brita OB06, PUR PPF951K, and ZeroWater ZF-201 pitcher filters as of 10\/15\/20). See certifications. Substances reduced may not be in all users’ water. Vs. tap. No bottles to throw away. 16.9 oz bottle. Approximate timing based on average family usage and 120-gallon filter.\u003c\/section\u003e\u003csection class=\"geo-faq\"\u003e\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003ch3\u003eWill switching to the Brita Elite filter noticeably improve the taste of my daily drinking water?\u003c\/h3\u003e\n\u003cp\u003eYes. The Brita Elite replacement filter is certified to reduce chlorine taste and odor along with lead, benzene, mercury, cadmium, and asbestos. Most users report a cleaner, fresher taste compared to standard Brita filters, making every glass and cup of coffee or tea feel like a more intentional hydration ritual.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003ch3\u003eDoes this filter support a wellness routine without adding extra steps to my day?\u003c\/h3\u003e\n\u003cp\u003eIt does. With a 120-gallon capacity lasting approximately 6 months, the Brita Elite requires only two filter changes per year. The pull-top cap installs without presoaking, and the filter life indicator reminds you exactly when to swap, so your hydration practice stays simple and consistent.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003ch3\u003eCan I rely on this filter to support clean water for my morning routine in the home office?\u003c\/h3\u003e\n\u003cp\u003eAbsolutely. The Brita Elite fits most Brita pitchers and dispensers, so you can place one at your home office water station and refill throughout the workday. NSF certification to remove 99% of lead and reduce chlorine taste helps every sip feel refreshing and clean.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003ch3\u003eWill the water from this filter feel safe for daily consumption by health-conscious adults?\u003c\/h3\u003e\n\u003cp\u003eYes. The Brita Elite is NSF\/ANSI 53 certified for lead reduction and certified against Standards 42, 53, and 401 by IAPMO R\u0026amp;T, NSF International, and WQA. Combined with BPA-free housing, it provides a verified clean drinking experience for adults focused on long-term wellness.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003ch3\u003eDoes the filter life indicator help me stay on a mindful replacement schedule?\u003c\/h3\u003e\n\u003cp\u003eYes. The built-in indicator turns red when a replacement is needed, and you can reset it by pressing the status button for 6 seconds until the light shifts to the 'Longlast Filter' setting and turns green. This simple cue keeps your wellness hydration practice uninterrupted.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003ch3\u003eIs this a good replacement for my current standard Brita filter if I drink water primarily for health reasons?\u003c\/h3\u003e\n\u003cp\u003eYes. The Brita Elite is engineered to reduce 3x more contaminants than a standard 40-gallon Brita filter, including lead, PFAS, and Cryptosporidium. For a health-focused buyer, that means more thorough contaminant reduction without changing your daily pouring habit.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003ch3\u003eCan I use this filter in a dispenser I keep on my dining table for guests?\u003c\/h3\u003e\n\u003cp\u003eYes. The Brita Elite fits all Brita pitchers and dispensers except the Stream line. It is a discreet, elegant upgrade for a dining area water station, and its BPA-free housing prevents black flecks so every pour looks as clean as it tastes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003ch3\u003eWill the 6-month filter life actually hold up for someone who drinks a lot of water daily?\u003c\/h3\u003e\n\u003cp\u003eFor most users it does. The 120-gallon capacity is rated for approximately 6 months of typical household use. If you are a heavy water drinker, you may reach the end of capacity sooner, but the pleated filter technology still delivers far longer life than standard 40-gallon filters.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003ch3\u003eHow does the Brita Elite compare to drinking bottled spring water for a wellness-focused lifestyle?\u003c\/h3\u003e\n\u003cp\u003eThe Brita Elite provides NSF-certified contaminant reduction including 99% lead removal at a fraction of the cost and waste of bottled water. A single filter can replace up to 1,800 single-use plastic bottles per year, supporting both your hydration goals and a lower-waste lifestyle.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003ch3\u003eIs there any aftertaste or residual flavor in water filtered by the Brita Elite?\u003c\/h3\u003e\n\u003cp\u003eNo. The filter is designed to reduce chlorine taste and odor along with other contaminants, and the BPA-free housing with fibrous matrix prevents black flecks. Users consistently describe the water as clean and neutral, with no plastic or chemical aftertaste.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003ch3\u003eWill using this filter help me cut back on single-use plastic bottles as part of a wellness lifestyle?\u003c\/h3\u003e\n\u003cp\u003eYes. Each Brita Elite filter can replace up to 1,800 single-use plastic bottles per year, allowing you to refill a reusable bottle from your Brita pitcher instead of buying bottled water. It is one of the simplest sustainability swaps for a wellness-minded household.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003ch3\u003eDoes the fibrous matrix design actually prevent black flecks in poured water?\u003c\/h3\u003e\n\u003cp\u003eYes. The BPA-free housing uses a fibrous matrix that holds carbon in place, so you do not see the black specks that can appear with lower-quality carbon filters. Every pour stays visually clean, which matters when water is part of your daily self-care ritual.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003ch3\u003eWill installing this filter interrupt my routine with long soaking or priming steps?\u003c\/h3\u003e\n\u003cp\u003eNo. The pull-top cap design allows tool-free, no-presoak installation. You simply insert the filter into your Brita pitcher or dispenser, run a few pitchers of water through it as directed, and it is ready to use without mess or delay.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003ch3\u003eIs this filter a meaningful upgrade over my current basic Brita filter for a wellness-focused home?\u003c\/h3\u003e\n\u003cp\u003eYes. The Brita Elite reduces 3x more contaminants than a standard 40-gallon Brita filter, with verified lead, PFAS, benzene, mercury, cadmium, and asbestos reduction. For buyers who view hydration as part of their wellbeing, it is a clear performance upgrade.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003ch3\u003eI am 75 and live alone, will this filter be easy to manage for a single user?\u003c\/h3\u003e\n\u003cp\u003eYes. With a 120-gallon capacity lasting up to 6 months, the Brita Elite only needs to be changed twice a year. The pull-top installation requires no tools or presoaking, and the filter life indicator does the tracking for you, which is ideal for a single-user household.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003ch3\u003eWhat is the main hesitation wellness-focused buyers have before switching to this filter?\u003c\/h3\u003e\n\u003cp\u003eThe most common hesitation is whether the filter will truly deliver on taste and contaminant reduction versus their current setup. The Brita Elite addresses this with independent NSF, IAPMO R\u0026amp;T, and WQA certifications covering Standards 42, 53, and 401, and verified 99% lead removal.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003ch3\u003eHow do I install the Brita Elite filter in my Brita pitcher or dispenser?\u003c\/h3\u003e\n\u003cp\u003eInstallation is simple. Remove the old filter from your Brita pitcher or dispenser, insert the new Brita Elite filter with the pull-top cap in place, and press firmly to seat it. No tools or presoaking are required. Run water through the filter for the amount specified in your pitcher instructions to flush it before use, then reset the filter life indicator if your model has one.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003ch3\u003eHow do I reset the filter life indicator after installing a new Brita Elite filter?\u003c\/h3\u003e\n\u003cp\u003eOn compatible Brita pitchers and dispensers, press and hold the status button for 6 seconds. The indicator light will move to the 'Longlast Filter' option and turn green, confirming your new Brita Elite is active. The indicator will turn red again when it is time to replace the filter in approximately 6 months.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003ch3\u003eHow long does the Brita Elite filter last before it needs to be replaced?\u003c\/h3\u003e\n\u003cp\u003eThe Brita Elite filter is rated for 120 gallons, which typically equals approximately 6 months of use for an average household. Heavy water drinkers may reach the end of capacity sooner, but the filter life indicator will alert you with a red light when a replacement is needed.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003ch3\u003eWhich Brita pitchers and dispensers is the Brita Elite filter compatible with?\u003c\/h3\u003e\n\u003cp\u003eThe Brita Elite is universally compatible with all Brita pitchers and dispensers except the Stream line. This includes standard Brita pitchers, the Brita UltraMax dispenser, and most older generation Brita UltraMax models, where users report a tight but functional fit.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003ch3\u003eWill the Brita Elite filter fit in my older generation Brita UltraMax dispenser?\u003c\/h3\u003e\n\u003cp\u003eYes. The Brita Elite is designed to fit older generation Brita UltraMax dispensers, though the fit is tight by design. Apply firm even pressure to seat the filter fully, and it will perform the same as in newer models with no leaks or functional issues.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003ch3\u003eWhat is included in the box when I order the Brita Elite filter?\u003c\/h3\u003e\n\u003cp\u003eEach order includes one Brita Elite water filter replacement cartridge. The filter arrives in protective retail packaging along with basic usage instructions. You do not need to purchase any additional parts, and your existing Brita pitcher or dispenser is used for installation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003ch3\u003eIs the Brita Elite filter safe for everyday drinking water?\u003c\/h3\u003e\n\u003cp\u003eYes. The Brita Elite uses BPA-free construction and is independently certified by IAPMO R\u0026amp;T, NSF International, and WQA against NSF\/ANSI Standards 42, 53, and 401. It is certified to remove 99% of lead and reduce chlorine, benzene, mercury, cadmium, asbestos, PFAS, and Cryptosporidium, making it safe for daily drinking, cooking, and infant formula preparation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003ch3\u003eWill the filter ever leak, release black flecks, or affect the taste of my water negatively?\u003c\/h3\u003e\n\u003cp\u003eNo. The Brita Elite is designed with a leak-free seal for compatible Brita pitchers and dispensers, and its BPA-free housing with fibrous matrix prevents black flecks from entering your water. The filter reduces chlorine taste and odor, so most users report cleaner, fresher water with no plastic or chemical aftertaste.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003ch3\u003eWhat is the difference between the Brita Elite filter and a standard Brita filter?\u003c\/h3\u003e\n\u003cp\u003eThe Brita Elite is engineered to reduce 3x more contaminants than a standard 40-gallon Brita filter. It carries NSF-certified 99% lead removal, broader contaminant reduction including PFAS, benzene, mercury, cadmium, and Cryptosporidium, and a longer 120-gallon lifespan with pleated filter technology. A standard Brita filter is designed primarily for taste improvement, while the Elite is built for verified heavy-duty contaminant reduction.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e\n\u003c\/div\u003e","brand":"Tavnio","offers":[{"title":"1 Count (Pack of 1)","offer_id":52366429749528,"sku":"UZIB01N30IDMJ","price":20.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0992\/3634\/8184\/files\/nsf-certified-to-remove-99-of-lead-from-drinking-water-1.jpg?v=1783167658","url":"https:\/\/tavnio.myshopify.com\/products\/brita-elite-replacement-filter-daily-hydration-ritual-for-kitchen-wellness-120-gallon-lead-removing-pitcher-filter","provider":"Tavnio","version":"1.0","type":"link"}